3 Simple Ways to Keep Your Video Marketing Content Fresh
Keeping your website and video marketing content fresh is like the tingling sensation you get after a fresh shave. But how can you keep the content flowing with meaningful videos that keep your viewers intrigued and coming back for more? Here are 3 simple things you can do to keep your video marketing content fresh.
1. Be Consistent to Keep Your Video Marketing Content Fresh
When you have a video marketing plan, it means consistently writing and producing videos for your website, YouTube channel and social media platforms. There’s no point in just dipping your toes in, you must dive in and commit.
By committing to consistency, you will always have fresh content for your website. To make this type of commitment, you must consider the following:
Start by Planning to Create a Series of Videos
The most successful marketers produce several videos at a time. A single video will just not cut it.
Know Your Audience
Produce multiple types of videos to capture your audience at different stages in your sales funnel.
Fill up the Landing Page
Sadly, a web page that just has a video will not do you any good. For instance, you have probably visited websites without any interesting content. Be sure to fill up your pages with valuable text, forms, and CTAs. Also, don’t forget to include titles, tags, descriptions, and annotations. It is ALL important for SEO.
2. Add More Distribution Channels
Are you distributing your videos across all the proper channels? Your videos are designed to attract strangers to your brand, and eventually then to your fresh website. Your videos must live in multiple places to reel in your fresh catches. Are your videos in these specific spots?
YouTube Channel
Having a YouTube channel can pay off big time for your videos. Make sure your video is organized and optimized for the best results.
Social Media
Your videos should always end up on your social media platforms. This is a must because you are talking directly to people who already have interacted with your brand.
Don’t forget about emailing your video out. You can segment a specific type of viewer in your mailing list and check out how they respond. Consider also adding video to your newsletter or announcement emails.
Blog
You can easily double dip, by posting your video on your blog. Share your video in the blog space as visitors are searching your site looking for valuable information anyway.
Paid
Involving paid ads might be the way to break ground for a while (or even for the long run). Whether it be search ads, social media ads or paying an influencer to share/market your video, be open to this type of distribution channel.
3. Repeat What Works
Keeping your video marketing content fresh also means analyzing what you have been producing and where you have been placing it. It is silly to keep producing content that no one is interested in.
Goal
From the beginning, you should define your video marketing content goals. Are your videos for the new viewer to your brand or the one who has been toying with purchasing from you for some time? These questions will also help you know exactly what type of content to start producing.
View Count
The number of times your video has been viewed is called view count or reach. This is a great metric to take note of if you are going for brand awareness.Keep in mind that each platform you launch your video on will have a different way to track the reach. Some might count a view as 3 seconds versus 30 seconds.
Play Rate
The play rate is the number of people who played your video divided by the number of impressions your video received. If people are passing up pressing play on your video, then it might be time to rethink the way the video is presented in the first place.
Completion Rate
If you take the number of people who completed watching your video and divide it by the number of people who pressed play, you have the completion rate. This rate is great for determining if your video is a good length or finding the point where the viewer gets bored or uninterested.
Click Through Rate (CTR)
Your CTR is found by taking the number of times your call to action (CTA) is clicked and dividing it by the number of times it is viewed. This rate is great for determining if your video (or language) is inspiring people to actually take action and click your link.
Conversion Rate
By taking the number of times your viewer completed the desired action and dividing that by the number of clicks your CTA receives, you get the conversion rate. Essentially, your whole goal with video marketing is to get potential customers to take action. If this number is low, then you have tons of room to make a more compelling argument for your viewers to click, sign up and get interested.
Final Thoughts
Developing thoughtful and meaningful video content is one hefty job. Keeping your video marketing content fresh is also a process, but it doesn’t have to be overwhelming. Once you add in some consistency, a good distribution technique and a way to monitor results, you will have an unstoppable marketing machine.
Black Falcon Productions can save you time, energy and money on your next project. Contact us or call 800-722-3590 now!
