When it comes to marketing your business by way of your website, you may want to up your game with a professional video company versus trying to DIY.
In the past few years, YouTube’s popularity has exploded, The result was anyone can instantly became an expert, a comedian, an influencer or plainly…a superstar. They grabbed their cell phones and started filming, without a care for lighting, sound or quality. The beauty of YouTube is you do not NEED the Hollywood studios to post a video of your cat falling into the pool. But, will those same “run and gun” tactics work for marketing your brand or product.
Your business audience can quickly tell if you try shooting your video marketing campaign on a cell phone. The average internet viewer is quite sophisticated today, and will mostly likely judge your product or business by the image you present. To be taken seriously by your audience, you will need a presentable and professional looking production.
Here are five reasons you need to consider using a professional video company to create marketing videos.
The Quality of the Cameras
If you search right now, you can probably find hundreds of bloggers that will tell you that you do not in fact need fancy equipment to pull off your own video production.
But are you sure about that?
Professional cameras are expensive, complex and require attention to detail. Oh, and that is AFTER you picked out the right one (or two, or three). There are hundreds of opinions on what is the best camera to use and why. Sifting through all that can be absolutely daunting.
Even renting a professional camera can run you $1000 or more a day (and that doesn’t include the camera operator(s), the batteries, recording media, tripods or know how).
Full Array of Equipment
It’s not JUST the cameras that the professionals are privy to, it’s the entire selection of equipment. Think lighting, tripods, lenses, sliders, stands, microphones, backdrops, etc.
The professionals know just how to set it all up, get the view just right and begin recording content in no time. They have the equipment that cancels background noise, provides the proper angles you need and the perfect lighting to create a stunning video.
Now, having all these things won’t guarantee successful results, but not having them guarantees mediocre results, in most instances. There is just no substitute for having a variety of assets to turn to when you run into issues on set.
For example, you can’t control how much sunlight you will have during your shoot, but the professionals CAN control how much light reaches your subject by the use of available light, external lights, scrims and reflectors.
Also, when you have paid talent and crew on your set, you can’t stop in the middle to find solutions to the equipment issues you may be facing. Pros will have already experienced most of those issues and you will benefit from that knowledge. A pro will most likely have the backup equipment ready to mobilize when the “Video Gremlins” come knocking.
Access to Support Services
Especially if you are planning to create several videos (which is a great idea), you might find yourself needing more than meets the eye.
A professional video production company is going to have access to support services (likely through professional associations and contacts) you might not have thought of. They can add in voice overs, models, hair, makeup and also set design.
Technical Expertise and Capabilities
Just having the right equipment and accessories can make or break your shoot. However, having the know-how and experience to use those items is just as important, if not MORE important.
On location, time is money. When you have crew and talent waiting for set changes or waiting for direction, you are losing out big time. You don’t have time to learn how to use your equipment when the clock is ticking. Pros know which equipment will overcome obstacles, when to use it and how to avoid many hang-ups before they even occur.
Even if your video only last 30 seconds, you still need to anticipate several hours of editing if you are inexperienced. The learning curve to understand NLE (none linear editing) techniques can take far longer to master than you can fathom.
Pros will have the equipment and software necessary to give you the best look possible. They also have the knowledge and understanding of the resolutions, dimensions and formats that will make your project look it’s best. And it won’t take them nearly as long to deliver a final product.
Remember, high definition and 4K formats require a lot of computing power and storage space when editing. The pros will have the equipment and software to make your video competitive.
What you need to consider is the value of YOUR time. Are you better poised to spend your time researching equipment, hoping it’s all setup correctly and then editing videos or could your time be better spent nabbing sales and progressing your product or brand forward?
Marketing your brand using a professional video production company will take you to that next level without those worries and wasted hours. A small investment with a professional can give your a long lasting video marketing campaign that is sure to impress your audience.
Black Falcon Productions can save you time, energy and money on your next project. Contact us or call 800-722-3590 now!