What kind of types of video content are you producing? To be effective as a video content marketer, you need to be producing specific videos with just the right content that your audience craves.
If you are on top of your marketing game, then you know just how important video content is becoming. As a matter of fact, 87% of marketers are using video content because one-third of online activity is spent watching videos!
To begin with, we can break down these types of video content into three primary categories. They are:
Awareness
These types of videos get you on the map with your audience. The message is usually broad with huge entertainment value. You are trying to appeal to the masses.
Engagement
This video works to spark emotion, in order to turn the audience on to like, comment or share the video.
Education
You are the authority in your industry, so the education type video proves you know everything there is to know about it.
10 Effective Types of Video Content
The above 3 categories are pretty broad, but you can see where we are going. Let’s get into the meat and potatoes of the 10 most effective types of video content for marketing.
1. Round-ups
Designing a round-up inspired video means focusing on a theme like “Best Food Trucks in Portland,” or “Top Rates Colleges in the Country.”
To be effective, you must catch their attention right off the bat. Strive for your video to be four minutes or less in length. Be sure to also infuse shots of clips and stills with products or places you are narrating.
2. Team or Company Culture
Your company should have a voice or a culture. Your team stands for something beyond the product itself. Putting yourself or your team in the spotlight is a surefire way to breath life into your company.
No company has done it better than Dollar Shave Club. Perhaps a bit extreme, this video definitely garnered instant attention. Keep in mind, your video doesn’t necessarily need to be as quippy, but you get the point.
3. Behind the scenes
Take your customer to a place they have never been to before. A “behind the scenes” video gives them an exclusive chance to see perhaps a work in progress or a glimpse into your private life.
These videos can be a little more off the cuff or less polished. It gives the sense of a real, down to Earth company that has nothing to hide.
4. Interview
A conversation on film is another route that can be effective and informative. You can interview an industry influencer, a satisfied customer or someone that you think your audience would enjoy hearing from.
A voice from someone outside of your company can be inspiring and appealing to your viewers. Set up an organized Q&A session and you are sure to have a hit!
5. Vlog
Getting personal can be instantly effective in video marketing. A vlog or “video blog,” is a way to get that personal message across by putting one person in from of the camera and expressing a diary style monologue.
Industry influencers are notorious vloggers, but that doesn’t mean you can’t take a page out of their playbook.
Royal Caribbean is a great company that is using vlogging almost daily. On their Instagram account, they ask passengers to take over their social media for the day (or a few) and they do an amazing job essentially being brand ambassadors.
6. Humor
Nothing grabs attention more than a parody or comedy sketch. If you take note during the biggest commercial event each year (a.k.a. The Super Bowl), you will notice the most hyped up ads are humor based.
A company that uses humor a lot is the Purple Mattress company. This ad might be long, but it is so intriguing and humorous it is hard to stop watching. Crank up the watch times on your videos and find a way to get your audience to LOL.
7. Video Emails
Videos are definitely trickling into emails now, and you should follow suit. Your audience gets tired of reading the same old boring text. Give them something new and let them know in the subject line there’s something extra special inside this email.
8. Product Review
Consumers are obsessed with product reviews. It definitely has an impact on their purchasing power.
Reviewing your own product will come off as biased, so consider finding a third party to partake in this video. This type of video is super important for giving your product some serious street cred.
9. How to
For a “how to” video, think about walking your viewers through the process of using your product, or what your brand represents. This type of video will showcase your authority in your industry and provide trust to your potential customers that you know what you are doing (and you do it so well).
You can also condense this video into a “feature” video. This means taking one point or feature of your product and focusing just on that. What makes your product or brand different from the rest? Focus on that point to make a killer video.
10. Live Talks / Presentations
A live video is definitely something different from a rehearsed and scripted scheme. The bonus here is that you might already have a speech or presentation that is on the books. Get it recorded and get it onto Youtube.
Check out how Glaser and Associates did just this very thing. They streamed their CIPS Training Seminar live to Sydney, Australia (19 hours ahead of Portland, OR).
Final Thoughts: The 10 most effective types of video content for marketing
You already know how important video marketing is in your overall marketing strategy to the world. What you need to do is make sure you possess the most effective types of video content marketing for your audience. These videos are sure to grab attention and get noticed.
Black Falcon Productions can save you time, energy and money on your next project. Contact us or call 800-722-3590 now!
