Every marketer knows that Google has an algorithm that places websites in a certain order. Every marketer knows that the equation is always changing. The one thing you must know is that video content is charging full steam ahead when it comes to SEO and Google. This article will show you the 5 most important ways to use video content marketing for SEO.
Video Content Marketing for SEO
When using video on your website, you will increase your odds at ranking higher on Google. Since you know that video content marketing WILL improve your SEO, let’s look at HOW it does all this.
1. It’s Valuable to Google
Pretty much the number one reason to use video for your marketing strategy is that Google loves video. What Google loves right now is a mix of text, video, and images on your website.
But why exactly does Google love video so much? The likely answer is that because Google bought (and now operates) YouTube. It just makes sense, right?
A new study done by Cisco reports that this year video will represent a whopping 80% of all internet traffic. That also makes Google so interested in your video content.
The key to using video on your website is to research keywords to use in your meta tag descriptions. This is going to boost your relevancy with Google.
2. Video Pushes Your Audience to Your Website
When you use social media platforms or video hosting sites (like YouTube) to launch your videos, it can, in turn, deliver people to your website.
Driving traffic to your website is important and can be done by uploading your video to other places. Creating a YouTube channel is crucial to getting even more traffic to your website.
If you need facts, we got them! Nearly a billion (yes ONE BILLION) hours of video are consumed each day on YouTube alone!
Some quick points to know about using YouTube for SEO purposes:
- Optimize your video title: just like with blogging, you need the right title to get attention and rank. Don’t skip the brainstorming process when developing a title for your video.
- Video Description: Put URLs in your video description and give your viewers a reason to click on them. Don’t be shy here!
- Search and use proper tags: YouTube is great for the use of tags. Always tag your video with multiple words and phrases.
- Use catchy thumbnails: While a thumbnail isn’t directly calculated into ranking, it does make a difference for people who click on it. Your thumbnail needs to stand out, so get creative here.
Update it all: You can always change the video title, description, tags, and thumbnails. If you are not getting the traffic you desire, you probably need to update these items and try again.
3. Earn Links
Creating meaningful and entertaining or educational video content can earn you links to other businesses, followers, bloggers or influencers. The more it is shared by others, the more valuable again it becomes to Google.
4. Boost Your Social Media Drive
Never miss an opportunity to share your videos on your social media platforms. Not only will you playing direct to your audience, but it does also help boost your SEO efforts. When your video is shared on social media, it will rank higher in SERPS.
Don’t forget, social media plays a huge role in engagement too. For instance, a Facebook video will get 135% more engagement than a photo will.
5. Improves Conversion Rate
Video is attractive in every sense of the word. Your viewers will not only spend more time on your website when you use videos, but they will also, in turn, improve your conversion rate.
When it comes right down to it, consumers are anywhere from 64-85% more likely to buy a product that has video. That number is huge! You can be sure to not only boost your SEO rankings but look forward to improved sales.
Final Thoughts: Video Content Marketing Boosts SEO
Let’s make this easy to understand: if you are not using video marketing on your website, you are missing the mark in a gigantic way. You obviously need a bit of strategy behind it to make it work, but video content marketing WILL boost your SEO.
Black Falcon Productions can save you time, energy and money on your next project. Contact us or call 800-722-3590 now!